Your business has changed. Has your branding?
You might serve a different audience now. Offer something new. Or have a business that’s grown beyond the logo you started with. Let’s review the gap before deciding how much needs to change.
A refresh or a fresh start?
A refresh can make sense when the core identity still fits, but the design needs refinement or more useful variations.
A broader rebrand can make sense when your positioning, audience, or offer has changed enough that the current identity sends the wrong message.
We start by reviewing your current branding, what you value about it, and where it gets in the way. That conversation shapes the scope.
What we look at.
We look for the gap between your business today and the impression your existing branding leaves.
Let’s chatGet clear on your business.
Review what you offer today, where you want to go, and what your current branding needs to communicate.
Understand who needs to notice.
Define the customers you want to reach and identify where the existing identity creates confusion or misses opportunities.
Keep the recognition you earned.
Identify the shapes, colors, and details customers recognize before deciding what to refine and what needs replacing.
Find what gets in the way.
Review legibility, consistency, and practical applications so the updated identity solves specific problems rather than changing appearances alone.
What your proposal can include.
Updated logo
A refined or redesigned mark that reflects where your business is now.
Supporting brand assets
Patterns and visual elements included in the agreed scope.
Updated colors and type
A coordinated palette and typography system suited to the new direction.
Color specifications
Defined colors with specifications for print and digital use.
Priority applications
Agreed materials for the places customers meet your business first.
Revised guidelines
A practical reference that explains how to apply the updated identity.
Rollout reference
A clear list of approved assets and the applications covered by the project.
Your proposal sets the scope. A name change, website rebuild, or larger rollout is a separate discussion, rather than an assumed part of the identity project.
Keep what earns its place.
Changing everything can create unnecessary work. Keeping everything can leave the original problem unresolved. We make decisions based on your goals, the strength of the existing identity, and the practical demands of the project.
A manageable transition.
Before finalizing the deliverables, we identify the places the updated branding needs to appear. Your website, social profiles, signage, print materials, and packaging may have different priorities. We can use that list to define the design work you need now.
Timeline and investment.
A focused logo update and a full identity redesign need different schedules. After reviewing the existing brand, I’ll outline a price and timeline for the agreed work. Branding packages start at $2,000.
What happens to the final files?
After approval and full payment, you receive the agreed deliverables and the usage rights described in your service agreement. The current agreement grants an exclusive, worldwide, perpetual license to use the final deliverables for branding and marketing.
Show me what you’re working with.
Tell me where your business is now and what you need your branding to do next.
Discuss your project