Good questions. Straight answers.

A few useful things to know before we start. If your question isn’t here, send it over.

Ask a question
Sketch and Scale with a question mark and a speech bubble

Cost and timing

How much does a logo or brand identity cost?

It depends on what your business needs. A logo project has a different scope than a full brand identity. Tell us where you are, what you want to achieve, and where the design needs to work. Then we can put together a quote for your project.

How long does a project take?

A logo typically takes two to three weeks once underway. A full identity with additional materials can take up to two months. We confirm the start date and schedule before beginning.

Can you work toward a specific launch date?

Tell us your deadline when you inquire. We’ll review the scope and availability before agreeing to a schedule. An urgent request needs a realistic plan for both design work and feedback.

How does payment work?

Our standard terms are 50% before work begins and the remaining 50% within 15 days of the final invoice, issued after you approve the work. Final files are released after full payment clears. Your proposal and agreement will confirm your project’s terms.

Choosing the right service

What’s the difference between a logo and a brand identity?

A logo project gives you the approved logo in black and white. Both brand identity and rebranding projects build out a visual system around them, including color, typography, logo variations, and the supporting pieces listed in your proposal.

Can you refresh an existing logo?

Yes. We’ll review what works, what causes problems, and what your business needs now. That helps us decide whether a focused refresh or a broader redesign makes sense.

Does handdrawn mean the final logo looks like a sketch?

No. Sketching is part of how we explore ideas. The final style depends on your business and brief, but will always be delivered with industry standard file formats. Approved artwork is refined into the agreed digital files.

Can you create materials to go with the identity?

Yes. Patterns, business cards, letterheads, and email signatures can be included in your proposal. Tell us where you need to use the brand so we can define the scope.

Working together

Who will I work with?

You’ll work directly with our designer throughout the project. Our chat assistant helps with the first questions and gathers details for your proposal.

How will we communicate?

We’ll start in chat. Once you move forward, we’ll have an onboarding call, and then keep in touch directly by email, and present design work on video calls.

How many revisions are included?

Each project includes up to three rounds after the first concept presentation. If you like a direction but want to explore another, we can use a round for that. Each round covers one set of consolidated feedback and the resulting work. We’ll discuss and approve the cost of any additional work before proceeding.

What if I’m unsure about a design direction?

Tell us what feels wrong and why. We’ll compare the direction with the brief, discuss the specific issues, and work through the agreed revisions.

What should I prepare?

Tell us about your business, audience, goals, timeline, current branding, and where the design needs to work. Visual references help, but you don’t need a finished brief to start.

Files and usage

What files will I receive?

For a logo-only project, we deliver black and white versions as high-resolution PNG and EPS files, plus the working Adobe Illustrator file. A brand identity may include more variations, color specifications, guidelines, and supporting assets. Your proposal lists the exact deliverables.

What rights do I get to the final design?

Once full payment clears, you own the full copyright of the approved final design and project deliverables. Rejected sketches, drafts, unused concepts, and earlier versions remain ours. Our agreement explains how we may show the project in our portfolio and social media.

Can I use my logo on packaging, clothing, or signs?

Tell us where you plan to use it. We can plan the versions and formats you need. Printing, embroidery, and fabrication may have separate production requirements, so share supplier specifications when you have them.

Will you share my project in your portfolio?

We may share finished work and parts of the design process on our website and social media. If you need the project kept private, tell us during scoping so we can put the terms in your agreement.

What’s the first step?

Start a chat and tell us about your business. We’ll help you figure out what you need and gather details for a proposal. If you decide to move forward, we’ll get your project set up and schedule an onboarding call.

Still have a question?

Tell me what you’re unsure about. You don’t need a finished brief to start a conversation.

Let’s talk