A custom logo with a reason behind it.
Your logo needs to represent your business and work in the places people meet it. I start by understanding both, then sketch and refine an idea that fits.
For new businesses and established names.
This service fits when you need a logo for a launch, a stronger mark for an existing business, or useful variations of an identity that currently falls apart across different formats.
If you also need help choosing colors, typography, and the visual style of your materials, take a look at brand identity design.
What we work on.
The idea
We define what the logo should communicate and explore concepts based on your business, audience, and brief.
The design
I develop the strongest directions and explain how each connects to the brief. Your feedback helps us refine the chosen idea.
The details
We consider legibility, scale, one-color use, and the layouts you need. A social profile, a website header, and a sign may call for different arrangements of the same identity.
Handdrawn beginnings. Flexible final artwork.
Sketching helps me explore character and structure. The finished design does not have to look rough or illustrated. I refine the approved direction into vector artwork that can scale without becoming pixelated.
What your proposal can include.
Primary logo
The approved mark, developed for your business and prepared as scalable vector artwork.
Digital exports
Transparent PNG and SVG files for the agreed digital applications.
Logo variations
Useful arrangements for different layouts, from website headers to smaller profile images.
One-color versions
Clear versions for single-color printing, embroidery, and other production requirements.
Source artwork
Working vector files included according to your proposal and service agreement.
Usage reference
A concise reference for using the approved logo consistently.
Your proposal lists the exact files and variations included. A full brand system and additional materials are scoped separately.
Timeline and investment.
A logo project typically takes two to three weeks once underway. Availability, project complexity, and feedback affect the schedule. Branding packages start at $2,000, with your exact quote based on the agreed scope.
What happens to the final files?
After approval and full payment, you receive the agreed deliverables and the usage rights described in your service agreement. The current agreement grants an exclusive, worldwide, perpetual license to use the final deliverables for branding and marketing.
Let’s give your business a mark that fits.
Tell me where your business is now and what you need your branding to do next.
Discuss your project