From the first conversation to the final files.
You should know what’s happening, what you need to provide, and what comes next. Here’s how we work through a logo or brand identity project together.
Our Process
01
Talk it through together.
We start with a conversation about your business, audience, current branding, and goals. Bring your questions, existing materials, and examples of what you’re drawn to. We use those examples to understand your preferences and the reasons behind them. You will bring: Your business details, decision-makers, priorities, budget, timeline, and current materials.
02
Get the project in place.
We agree on the scope and service terms before work begins. The current payment structure is a 50% deposit, with the remaining balance due according to the agreement. We confirm the planned start date and what information I need from you.
03
Sketch the possibilities.
I explore ideas by hand, develop the strongest directions, and present the thinking behind them. We look at how each direction relates to the brief and how it could work for your business. What you provide: Consolidated feedback from the people involved in the decision.
04
Refine the direction.
We work through the chosen concept and agreed revisions. The current agreement includes up to three rounds after the first concept presentation. If a request changes the scope, I’ll explain the additional work and cost before proceeding.
05
Prepare the files.
Once the design is approved and payment is complete, I deliver the agreed files and guidelines. Your package determines the formats and assets included. The service agreement describes your rights to use the final deliverables.
How we communicate.
We begin with a video call. I share updates by email between presentations, then walk through the work on a video call when it’s ready to discuss.
What keeps things moving.
One consolidated set of feedback for each round. The right people involved before approval. Names confirmed before design work. Early notice when priorities change.
How long it takes.
A logo typically takes two to three weeks once underway. A full identity with additional materials can take up to two months. We confirm the actual schedule for your project before starting.
