A brand identity that works together.

Your website, packaging, and social posts should feel like they come from the same business. I build visual identities that connect those pieces, with clear choices you can carry into your everyday marketing.

Sketch and Scale apply a consistent mark to a tote, tag, and box
Nursery Outlet packaging, printed letterhead, and a website mockup

One business. A recognizable visual system.

A full identity connects your logo, colors, typography, and supporting visuals. We build around the places your business needs to show up.

When a full identity makes sense.

When the pieces feel disconnected, a shared visual direction gives your business a more consistent way to show up.

Let’s chat

Start with one clear identity.

Give your new business a consistent look across your website, packaging, social profiles, and first customer conversations.

Bring your materials back together.

Connect the pieces you already use so your website, print, and marketing feel like one recognizable business.

Keep the whole team consistent.

Replace improvised fonts, colors, and logo versions with clear choices people can use confidently across everyday marketing materials.

Make your brand easier to use.

Give your team practical guidelines that explain the identity and help outside suppliers reproduce it consistently.

What your proposal can include.

Nursery Outlet symbol in dark, white and brand colors

Logo system

A primary logo and the variations needed for different layouts and formats.

Nursery Outlet symbol repeated as a pattern study

Supporting visuals

Patterns, graphic elements, or other assets that support the chosen direction, where included in scope.

Nursery Outlet brand lettering detail

Typography

Type choices and guidance for headings, body text, and supporting information. Font licensing is addressed in the proposal and agreement.

Nursery Outlet brand color palette

Color palette

Defined colors with specifications for print and digital use.

Nursery Outlet packaging, printed letterhead, and a website mockup

Applications

Agreed materials such as business cards, stationery, or other launch assets. We identify the priorities before quoting them.

Nursery Outlet color mark alongside the brand lockup

Brand guidelines

A practical reference explaining how the identity should be used, with examples suited to your needs.

Your proposal lists the exact files and variations included. A full brand system and additional materials are scoped separately.

Designed around real use.

We discuss where the brand needs to appear before building the system. That gives the design a useful starting point: the formats, audiences, and situations your business actually deals with.

Nursery Outlet website, product packaging, and signage mockups

Timeline and investment.

A full identity with additional materials can take up to two months. The exact schedule and price depend on scope. Branding packages start at $2,000, and your proposal specifies what your project includes.

What happens to the final files?

After approval and full payment, you receive the agreed deliverables and the usage rights described in your service agreement. The current agreement grants an exclusive, worldwide, perpetual license to use the final deliverables for branding and marketing.

Ready for your branding to feel consistent?

Tell me where your business is now and what you need your branding to do next.

Discuss your project